Basic Design Principles – C.R.A.P. & Bluewater Web Development
We're reading "Basic Design Principles for Non-Designers," by Williams & Tollett. They offer us four solid, core design principles, Contrast, Repetition, Alignment, and Proximity, to help us consider design in our web-based composition. I've rearranged the order of presentation to construct an acronym for the principles. C.R.A.P. strikes me as a fun (and irreverent) way to describe the principles since they're supposed to help yield aesthetically pleasing design. Let's put some of these principles to work by examining the extent to which some real websites utilize the principles. Bluewater Web Development is a great place to begin because their portfolio includes links to their actual work. And they happen to have just enough sites for everyone to get their own site to examine.
- Choose a website from Bluewater's portfolio. (25 sites, 24 students. No duplication, please!)
- Use Williams & Tollett's four main design principles (for nondesigners) - C.R.A.P. to constructively critique your chosen website.
- Write up a brief (250-word) interpretation of what works and what doesn't in the site, using the principles to help organize your comment.
- Lead with your name in bold, followed by the name of the website and a link, and use bullets, proofreading, and tight writing in your comment.
- Post your write-up as a comment here and be ready to make a case for your interpretation in class.