My friend Daniel and some of his colleagues have been hard at work on a really important documentary about development in New York. Having done a lot of the hard work behind the documentary, they're now at a financial impasse. They need additional money to be able to purchase rights to some of the archival footage they want for their documentary.
To help generate funds for this important next stage of their project they've turned to Kickstarter, a really interesting crowdsource-based fund-raising tool. And they've created a trailer to both set up the context for their project and to solicit donations.
The clock is ticking. Consider a pledge.