The annotation on the second photo in the top right I analyzed the impact the printing press had on the idea of sponsorship. I talked about how the change made the print industry more efficient but in the process lost out on some on the sponsorship associated with artisans that manually set up the press prior to the printing presses invention. In the lower left corner I analyzed the idea that sponsors help outsiders gain access to literacy and how they might go about that. The idea of educating the masses but only those that are sponsor can educate. The finally annotation I analyzed was the middle left annotation that mentioned the idea of being able to turn what we see, study, and do and apply them to bigger contexts and I would argue that those people in society who have mastered the art of applying what they see, study, and do are the most successful.
Brandt sees the printmaking as way to develop literacy because the ability to mass produce print makes it more affordable to the general public which in turn allows more people to be able to access the literacy work that previously they could not. Brandt finds the penny press paradoxical because although the penny press allows more people to be able to access literacy it also eliminates artisan jobs that prior to the penny would manually set up the press. Brandt’s idea of how sponsors can promote literacy are similar to the idea how Gee perceives apprenticeships and how integration into Discourse can be one method of entry into a Discourse. Sponsor also referring to teaches of any level are another way of passing on literary works to others. The reason people have such complicated relationships with literacy is because literacy like many other economically prestigious activities is a niche market and in order to invest time in such activities and those that do not find enjoyment are less likely to invest time into reading or writing. Reading and writing are a love-hate relationship for many because of a loss of interest in a particular subject or genre rather than an actual dislike for either reading or writing. Gee would explain the difference between the affluent and the poor as the affluent having a higher chance of attaining the correct social goods to to be able to be able to further their success which is in contrast to the poor that are less likely to have the resources to be able to attain such social goods leading to success. Gee supports this by saying, “Dominant Discourses are secondary Discourses the mastery of which, at a particular place and time, brings with it the (potential) acquisition of social “goods” (money), prestige, status, etc.).” (Gee 8). Gee’s quote relates to the difference between the affluent and the poor because the more affluent someone is the better chance they have to acquire the correct social “goods” to succeed in a Discourse.
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